In a notable development, Team Find Richard Halliday (TFRH)—The Gold Star Family Team of Fort Bliss whistleblower Soldier Richard Halliday—has acquired FitFam El Paso LLC, along with the brand names “therealfitfamelpaso” and “FitFam El Paso.” Richard Halliday, who was brutally murdered in July 2020, was a whistleblower who faced severe retaliation for exposing criminal activities within the military context. The group’s acquisition of the fitness brand raises intriguing questions about their future goals and community involvement.